What is Product Visualization?

Product Viz sits at the intersection of industrial design and visual effects. While not a formally-recognized career, there's growing demand for specialists who can bridge the gap between design intent and compelling visual storytelling. It requires solid communication skills, design principles understanding, and technical expertise.

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My Journey

I studied industrial design at CCS in Detroit in the late 2000s. As an average designer with 'meh' sketching skills, discovering KeyShot Studio changed everything - suddenly I could present ideas photo-realistically.

This skill transformed my career:

• Transitioned from first design job to successful freelancing
• Became KeyShot's Global Training Specialist
• Conducted 50+ on-site training sessions (Apple, 3M, P&G, Tesla etc.)
• Led 1,000+ hours of training worldwide
• Returned to freelancing, creating product launch visuals for 3M, Peloton, and Novation
• Launched KeyShot Masterclass courses, training 2,300+ designers from leading brands

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Teaching Philosophy

Learning 3D is challenging for designers juggling multiple responsibilities. Through teaching thousands of students, I've developed a methodical approach that fast-tracks learning.

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Experience

I’ve learned how to solve visualization challenges like:

• Making engineering prototypes look production-ready
• Creating lifestyle renders that tell compelling product stories
• Developing visual languages for product families

My toolkit includes KeyShot Studio, Adobe Creative Suite, Autodesk Fusion, and more - but it's problem-solving that drives results. And now, I enjoy teaching these skills to others.

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